Price Fairness Perception in Online and Offline Environment – the Same or Different?
نویسندگان
چکیده
منابع مشابه
Online Consumers’ Perception on Price Fairness
This study adopts illusion of control and lateral consumer relationship to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on human decision making processes and outcomes. Through laboratory experiments, this study demonstrates that consumers’ perception on illusion of co...
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We analyze the profitability of third degree price discrimination under consideration of consumers’ fairness concerns within an experiment and explain the results within a theoretical framework. We find that with an increase in the price differential negative reciprocal reactions by disadvantaged consumers become stronger compared to positive reciprocal reactions by advantaged consumers. Conseq...
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ژورنال
عنوان ژورنال: Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia
سال: 2015
ISSN: 0459-9586,2449-8513
DOI: 10.17951/h.2015.49.3.19